Haas School of Business

Faculty and Executive Leadership Directory
	David A. Aaker E.T. Grether Professor of Marketing and Public Policy Haas Marketing Group 415-850-3843 Email: click on the envelope icon below for full email address Academic Status: Emeritus Office Hours: None Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BS, Management, Massachusetts Institute of Technology
MS, Statistics, Stanford University
PhD, Business Administration, Stanford University

Positions Held

At Haas since 1968
1999 - present, Vice Chairman, Prophet
1994 - present, E.T. Grether Professor of Marketing Strategy (Emeritus since 2000)
1981 - 1994, J. Gary Shansby Professor of Marketing Strategy
1970 - 1981, Professor, Haas School of Business
1982 - 1986, Chair, Marketing group

External Service and Assignments

Board of Directors, Food Bank of Contra Costa and Solano County
Serves on the following editorial boards : Journal of Strategic Marketing, Marketing Management, The Journal of Brand Management, Strategy & Leadership, and The Russian Management Journal
Board of Directors, California Casualty Insurance Company

Current Research and Interests

Brand and brand building
Brand portfolio strategy
Global brand management

Selected Papers and Publications

Author of over 100 articles and 14 books, including Brand Portfolio Strategy (2004, The Free Press) and From Fargo to the World of Brands (2006, Iceni Books).
Spanning Silos. Harvard Business Press, 2008.
"Winning by Creating New Categories.” Wall Street Journal, The Journal Report, September 2007.
“Innovation: Brand It or Lose It.” California Management Review, Fall 2007.
"Peeling Back the Layers on Innovation." BrandWeek, 1 May 2006, 24.
"Brands to the Power of Two," with Christian Dorffer. Brand Strategy, April 2006, 30-31.
“The Relevance of Relevance: Innovating Brands in Fast-Moving Markets.” Strategy + Business, Spring 2004.
“Brand Marketing in Slow Growth Markets: The Internet as Integrator.” Strategy + Business, Spring 2004.
"The Power of Branded Differentiator." MIT Sloan Management Review (Fall 2003): 83-92. An Adaptation apperared in Wirtschaftswoche, April 2004. Abstract.

Honors and Awards

Innovative Contributions to Marketing, Marketing Management Association, 2005
MIT Buck Weaver Award for contributions to the advancement of theory and practice in marketing science, 2004
Vijay Mahajan Award for career contributions to marketing strategy, 2000
Fellow, World Economic Forum at Davos, 1999-2000
Paul D. Converse Award for outstanding contributions to the development of the science of marketing, 1996
1995 Pacific Telesis Award for best article in the California Management Review
Award for best article contributed to the Journal of Marketing twice, 1985 & 1987

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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Faculty and Executive Leadership Directory