Haas School of Business

Faculty and Executive Leadership Directory
	Eduardo B. Andrade Assistant Professor Haas Marketing Group 510-643-4376 Email: click on the envelope icon below for full email address Academic Status: On duty Office Hours: By appointment Personal Homepage: http://faculty.haas.berkeley.edu/eandrade/ Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BSBA, Business Administration, Universidade Federal de Santa Catarina
MSc, Marketing, École des HEC - Université de Montréal
PhD, Marketing, University of Florida

Positions Held

At Haas since 2004
2004 - present, Haas School of Business
1997 - 1999, Universidade do Vale do Itajaí, Brazil

External Service and Assignments

Ad Hoc Reviewer (Journals): Psychological Bulletin, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Emotion, Cognition & Emotion, and Applied Cognitive Psychology
Ad Hoc Reviewer (Conferences/Others): Society for Consumer Psychology Winter Conference, ACR-North America Conference, ACR-Latin America Conference, European Marketing Academy Conference, SCP-Sheth Doctoral Dissertation Competition
Member of the Association for Consumer Research (ACR)
Member of the American Psychological Association (APA)
Member of the Institute of Personality and Social Research (IPSR)
Member of the American Marketing Association (AMA)

Current Research and Interests

Affect (emotions and mood) and its consequence on information processing, judgment, and decision-making

Selected Papers and Publications

"Feelings Not Foregone: Underestimating Affective Reactions to What Does Not Happen", with Leaf Van Boven, Psychological Science, forthcoming
"Gaming Emotions in Social Interactions," with Teck Ho. Journal of Consumer Research, December 2009 (lead article).
"Planned versus Actual Betting in Sequential Gambles," with Ganesh Iyer. Journal of Marketing Research XLVI (2009): 372-383.
"The Enduring Impact of Transient Emotions on Decision Making," with Dan Ariely. Organizational Behavior and Human Decision Processes 109 (2009): 1-8 (lead article).
"The Nature and Role of Affect in Consumer Behavior," with Michel T. Pham and Joel B. Cohen. In Handbook of Consumer Psychology, edited by Curt Haugtvedt, Frank Kardes, and Paul Herr, 297-348. Mahwah, NJ: Erlbaum, 2008.
"Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," with Curt Haugtvedt, Frank Kardes, and Paul Herr, editors. In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, edited by Kathleen Vohs, Roy Baumeister, and George Loewenstein, 35-68. New York, NY: Russel Sage, 2007.
"On the Consumption of Negative Feelings," with Joel B. Cohen. Journal of Consumer Research 34 (2007): 283-300 (lead article).
"How is the Boss's Mood Today? I Want a Raise," with Teck Ho. Psychological Science 18 (2007): 668-671 (pdf).
"Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms." Journal of Consumer Research 32 (2005): 355-362 (pdf).
"Affective Intuition and Task-Contingent Affect Regulation," with Joel B. Cohen. Journal of Consumer Research 31 (2004): 358-367 (pdf).

Teaching

Consumer Behavior, MBA 260
Consumer Behavior, UGBA 160
Consumer and Strategic Behavior, PhD 269

Honors and Awards

Schwabacher Fellowship, Executive Committee, UC Berkeley, 2007-2008
Marketing Science Institute (MSI) Young Scholar, 2007
Junior Faculty Research Grant, Committee on Research, UC Berkeley, 2004-2005, 2005-2006, 2006-2007
CASBS Scholar - Summer Institute on Emotion and Decision - Stanford University, 2004
AMA Doctoral Consortium Fellow - Minneapolis, MN, 2003
CIDA (Canadian International Development Agency) Masters Fellowship through École des HEC (CETAI) – Université de Montréal, 1994-1996

Faculty Directory: Alphabetical Listing
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Faculty and Executive Leadership Directory