Haas School of Business

Faculty and Executive Leadership Directory
	Michaela Draganska Visiting Associate Professor Haas Marketing Group 510-642-4023 Email: click on the envelope icon below for full email address Academic Status: On duty Curriculum Vitae (in PDF format, Acrobat Reader required) LinkedIn Profile

Education

Diplom-Kauffrau, Marketing and Statistics, Humboldt-Universität zu Berlin
MS, Marketing, Kellogg School of Management, Northwestern University
PhD, Marketing, Kellogg School of Management, Northwestern University

Positions Held

At Haas since 2008
2008 - present, Visiting Associate Professor, Haas School of Business
2005 - present, Associate Professor of Marketing, Graduate School of Business, Stanford
2001 - 2005, Assistant Professor of Marketing, Graduate School of Business, Stanford
1999 - 2001, Instructor, Kellogg School of Management, Northwestern University

External Service and Assignments

Editorial board, Marketing Science
Ad-hoc reviewer for Journal of Econometrics, Journal of Industrial Economics, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Marketing Letters, Quantitative Marketing and Economics

Current Research and Interests

Product assortment decisions, new product positioning
Competitive strategy
Advertising, distribution channels

Selected Papers and Publications

"The Influence of Variety on Brand Perceptions, Choice, and Experience," with Jonah Berger and Itamar Simonson. Marketing Science 26, no. 4 (2007): 460-472 (lead article).
"Consumer Preferences and Product-line Pricing Strategies: An Empirical Analysis," with Dipak Jain. Marketing Science 25, no. 2 (2006): 164-174.
"Market Segmentation Strategies of Multiproduct Firms," with Ulrich Doraszelski. Journal of Industrial Economics 54, no. 1 (2006): 125-149.
"Product Line Length as a Competitive Tool," with Dipak Jain. Journal of Economics and Management Strategy 14, no. 1 (2005): 1–28 (lead article).
"A Likelihood Approach to Estimating Market Equilibrium Models," with Dipak Jain. Management Science 50, no. 5 (2004): 605–616.

Teaching

Marketing Research, MBA261
Marketing Research, EWMBA261

Honors and Awards

Honorable mention, 2004 MSI/JCP competition "Product Assortment and Variety Seeking in Consumer Choice"
Procter & Gamble Marketing Innovation Research Fund Award, 1999-2000
AMA-Sheth Doctoral Consortium Fellow, 2000
Haring Symposium Fellow, Indiana University, 1999
Northwestern University, Doctoral Fellowship 1996-1999
University Fellowship, Humboldt University Berlin (Germany), 1991

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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Faculty and Executive Leadership Directory