Haas School of Business

Faculty and Executive Leadership Directory
	Rashi H. Glazer Professor Co-Director, Center for Marketing and Technology Haas Marketing Group 510-642-2315 Email: click on the envelope icon below for full email address Academic Status: On duty Office Hours: By appointment, F597 Personal Homepage: http://groups.haas.berkeley.edu/marketing/profiles/profs/glazer.html Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BA, Sociology and Psychology, Brandeis University
MBA, Stanford University
PhD, Marketing, Stanford University

Positions Held

At Haas since 1989
2004 - present, Interim Director, Center for Executive Education
1997 - present, Professor, Haas School of Business
1992 - 1997, Associate Professor, Haas School of Business
1989 - 1992, Assistant Professor and Northern Telecom Scholar, Haas School of Business
1982 - 1989, Associate Professor, Graduate School of Business, Columbia University
1974 - 1977, Founder and Partner, ETL, Inc., Boston/New York
1971 - 1973, Independent Communications Consultant, Boston

External Service and Assignments

UCLA Anderson School of Management
Yale School of Organization and Management
Co-Editor, Journal of Interactive Marketing
Associate editor, Journal of Management Science
Member, editorial board of Journal of Marketing Research, Marketing Letters, California Management Review, and Journal of Market-Focused Management
Reviewer, California Management Review, Journal of Consumer Research, Journal of Marketing, and Marketing Science
Consultant, Arthur Andersen, AT&T, Bay Networks, Deere & Company, Equitable Life Assurance, Hewlett Packard, IBM, Intel, Mitsubishi Industries, Motorola, Pacific Bell, Pacific Gas & Electric, Time, Inc., Visa, and Wells Fargo
Consultant of new ventures, MicroUnity Systems, Mips, MicroMed Technologies, Oaysis, and Telegroup
Founder, ETL, Inc., a communications company specializing in innovative applications of video technology

Current Research and Interests

High-technology marketing
Information-intensive marketing
Consumer and managerial decision making
E-business, E-commerce
Marketing strategy
Knowledge management

Selected Papers and Publications

"Smart vs. Dumb Service Strategies: A Framework for E-Business Intensity." in Rust, Roland T. and P.K. Kannan (eds.), E-Service, Armonk, NY: M.E. Sharpe, 2001.
"Smart Services: Competitive Advantage Through Information-Intensive Strategies." in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications, 2000.
"Market Driving Strategies: Toward a New Concept of Competitive Advantage," with G. Carpenter and K. Nakamoto in D. Iacobucci and L. Krishnamurthi (eds.), Kellogg on Marketing. New York: Wiley, 2000.
"Customer Knowledge Management: The INFOVALUE Methodology," NYU Conference: Management of Intangible Assets Proceedings, 2000.
"Winning in Smart Markets," Sloan Management Review (1999).
"Measuring the Knower: Towards a Theory of Knowledge Equity." California Management Review 40, no. 3 (Spring 1998): 175-194. Abstract
"Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice." Organizational Behavior & Human Decision Processes 67, no. 3 (Sep 1996): 280-293. Abstract

Teaching

Marketing Organization and Management, BA 206
High Technology Marketing Management, BA 264
Competitive Strategies for Service Businesses

Honors and Awards

Earl F. Cheit Award for Excellence in Teaching, Evening MBA Program, 1989
Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 1996
Harold Maynard award for best paper, Journal of Marketing, 1992
Schwabacher Fellowship, Haas School of Business, 1990
Robert Ferber Award, Association of Consumer Research and Journal of Consumer Research for best interdisciplinary article in consumer behavior based on a doctoral dissertation

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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Faculty and Executive Leadership Directory