Haas School of Business

Faculty and Executive Leadership Directory
	Steve Martin Lecturer Haas Marketing Group Email: click on the envelope icon below for full email address Academic Status: On duty Office Hours: By appointment Personal Homepage: http://www.heavyhitterwisdom.com, http://www.heavyhitterselling.com, http://www.storyofinformix.com, http://heavyhittersales.typepad.com

Selected Papers and Publications

Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy. Fall 2009.
Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success. Wiley and Sons, 2006.
The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Sand Hill Publishing, 2005.
Heavy Hitter Selling: How Successful Salespeople use Language and Intuition to Persuade Customers to Buy. Wiley and Sons, 2004.

Teaching

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Faculty and Executive Leadership Directory