Faculty and Executive Leadership Directory | |
 | Leif Nelson |
Education
BA, Psychology, Stanford University
MA, Psychology, Princeton University
PhD, Psychology, Princeton University
Positions Held
At Haas since 2009
2009 - present, Assistant Professor of Marketing
2007 - 2009, Assistant Professor of Marketing, Rady School of Management, UC San Diego
2003 - 2007, Assistant Professor of Marketing, Stern School of Business, New York University
Current Research and Interests
- Human judgment and decision making
- Consumer preferences and choices
- Consumption experience and consumer well being
Selected Papers and Publications
- "On southbound ease and northbound fees: Literal consequences of the metaphoric link between vertical position and cardinal direction," with Simmons, J.P. Journal of Marketing Research, forthcoming.
- "Enhancing the television-viewing experience through commercial interruptions," with T. Meyvis and J. Galak. Journal of Consumer Research, forthcoming.
- "You’re having fun when time flies: The hedonic consequences of subjective time progression," with A.M. Sackett, T. Meyvis, B.A. Converse, and A.L. Sackett. Psychological Science, forthcoming.
- "Affirmed yet unaware: Exploring the role of awareness in the process of self-affirmation," with D.K. Sherman, G.L. Cohen, L.D. Nelson, D.P. Bunyan, and J. Garcia. Journal of Personality and Social Psychology, forthcoming.
- "Interrupted consumption: Adaptation and the disruption of hedonic experience," with T. Meyvis. Journal of Marketing Research 45 (2008): 654-664.
Teaching
- Marketing Research
Honors and Awards
- MSI Young Scholars
- Scholar at Center for Advanced Study in Behavorial Science, Summer Institute
Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department
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