Haas School of Business

Faculty and Executive Leadership Directory
	David O. Robinson Senior Lecturer (continuing) Haas Marketing Group 510-642-6353 Email: click on the envelope icon below for full email address Academic Status: On duty Office Hours: Wednesdays 2:10-4 p.m., F494 Curriculum Vitae (in PDF format, Acrobat Reader required) LinkedIn Profile

Education

BS, Psychology, University of Durham, England
Postgraduate Certificate, Education, Oxford University, England
MBA, Business Administration, University of North Carolina, Chapel Hill
PhD, Psychology, Brown University

Positions Held

At Haas since 1995
2005 - present, Senior Lecturer, Haas School of Business
2002, Visiting Lecturer, Graduate School of Business, Stanford University
1998, Lecturer in Marketing, Santa Clara University
1998, Lecturer in Management, University of San Francisco
1998, Guest faculty, Technical University of Budapest, Hungary
1995 - 2005, Lecturer, Haas School of Business
1995 - 1996, Director, Undergraduate Program, Haas School of Business

Current Research and Interests

Pricing strategy
Quality management
Service operations

Selected Papers and Publications

"A Primer on Risk and Uncertainty." The Rotman Magazine (Spring 2007).
"Public Relations Comes of Age." Business Horizons (May-June 2006).
Principles of Business, 2006: The Haas School of Business Reader. Pearson, 2005. (Editor.)
Business Protocol, 2nd ed. Atomic Dog, 2006.
"Annual Reports RIP." New York Times 28 June 1998, Op-Ed, Business Section.

Teaching

Principles of Business, UGBA 10
Introduction to Personal Financial Planning, UGBA 96
Business Communication, UGBA 100
Marketing, UGBA 106
Doing Business in Asia, Travel Study, UGBA 196
Marketing Organization and Management, E206,
Fundamentals of Business, MBA 296

Honors and Awards

Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008

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Faculty and Executive Leadership Directory