Haas School of Business

Faculty and Executive Leadership Directory
	Klaus Wertenbroch Visiting Professor of Marketing Haas Marketing Group 510-643-7671 Email: click on the envelope icon below for full email address Academic Status: On duty Office Hours: By appointment, F682 Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BS, Psychology, Johannes Gutenberg-University Mainz
MS, Organizational and Industrial Psychology and Labor Law, Darmstadt University of Technology
MBA, Marketing and Statistics, University of Chicago
PhD, Marketing and Behavioral Science, University of Chicago

Positions Held

At Haas since 2009
2007 - present, Professor of Marketing, INSEAD
2001 - 2007, Associate Professor, INSEAD
1999 - 2001, Assistant Professor, INSEAD
1997 - 1999, Assistant Professor of Marketing, Yale School of Management
1994 - 1997, Assistant Professor of Marketing, The Fuqua School of Business, Duke University
1993 - 1994, Lecturer of Behavioral Science, Graduate School of Business, University of Chicago

External Service and Assignments

Associate Editor, Journal of Consumer Psychology
Editorial Board, Journal of Neuroscience, Psychology, and Economics
Editorial Board, International Journal of Research in Marketing
Editorial Board, Journal of Marketing Research
Editorial Board, Journal of Consumer Research

Current Research and Interests

Consumer preferences for redistribution
Consumer credit
Temptation and self-control

Selected Papers and Publications

"On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects," with Dilip Soman and Amitava Chattopadhyay. Journal of Consumer Research 34 (June 2007): 1-10 (lead article).
"Indeterminacy and Live Television," with Joachim Vosgerau and Ziv Carmon. Journal of Consumer Research 32 (March 2006): 487-495. (Runner-up, 2006 Robert Ferber Award; lead article.)
"Option Attachment: When Deliberating Makes Choosing Feel like Losing," with Ziv Carmon and Marcel Zeelenberg. Journal of Consumer Research 30 (June 2003): 15-29. (Finalist, 2006 Journal of Consumer Research Best Article Award; featured in the Financial Times, March 12, 2003.)
"Procrastination, Deadlines, and Performance: Self-Control by Precommitment," with Dan Ariely. Psychological Science 13 (May 2002): 219-224. (Featured in Harvard Business Review (October 2001; reprint F0109C): 26.)
"Consumer Choice between Hedonic and Utilitarian Goods," with Ravi Dhar. Journal of Marketing Research 37 (February 2000): 60-71. (Winner of the 2005 William. F. O’Dell Award for the most significant long-term contribution to marketing theory, methodology, and/or practice.)
"Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice." Marketing Science 17, no. 4 (1998): 317-337. (Winner of the 1995 American Marketing Association Dissertation Award; featured in Psychology Today, July 1999.)

Teaching

Consumer Behavior, MBA/EWMBA 260

Honors and Awards

Faculty member, American Marketing Association Sheth Foundation Doctoral Consortium, 2008
Faculty member, Association for Consumer Research Doctoral Symposium, 2007
Invited Participant, Invitational Choice Symposium, 2007 (Wharton), 2004 (Colorado), 2001 (Berkeley), 1998 (HEC)
Finalist, Journal of Consumer Research Best Article Award, 2006
European Marketing Academy Conference (EMAC) Doctoral Colloquium Co-Chair, 2006
Winner, William F. O’Dell Award, American Marketing Association, 2005
Outstanding Reviewer Award, Journal of Consumer Research, 2003
Marketing Science Institute Young Scholar, inaugural program, 2001
Winner, John A. Howard American Marketing Association Dissertation Award, 1995

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

Top of page

Maintained by Haas School Marketing and Communications Office.
Contact us with problems or updates to this page.

Faculty and Executive Leadership Directory